Mapping the Creative Industry in Brazil 2025

Mapping the Creative Industry in Brazil is a study that conducts a comprehensive analysis of the dynamics of the sector, providing input for public policies, research, and business strategies. By considering the multiple dimensions of the industry, the report offers a diagnosis and points out trends that help to understand the direction of the sector in the country.

The share of the Creative Industry in the Brazilian economy has been on a consistent upward trend, with growth rates that surpass those of the economy as a whole.

This edition shows that, since 2021, the Creative GDP has exceeded 3% of the national GDP (2021: 3.20%; 2022: 3.21%; 2023: 3.59%). In 2023, Brazil registered 1.262 million formally employed creative professionals, an increase of 6.1% compared to 2022, outpacing the overall labor market growth of 3.6%.