Mapping the Creative Industry in Brazil 2025

Mapping the Creative Industry in Brazil is a study that conducts a comprehensive analysis of the dynamics of the sector, providing input for public policies, research, and business strategies. By considering the multiple dimensions of the industry, the report offers a diagnosis and points out trends that help to understand the direction of the sector in the country.

The share of the Creative Industry in the Brazilian economy has been on a consistent upward trend, with growth rates that surpass those of the economy as a whole.

This edition shows that, since 2021, the Creative GDP has exceeded 3% of the national GDP (2021: 3.20%; 2022: 3.21%; 2023: 3.59%). In 2023, Brazil registered 1.262 million formally employed creative professionals, an increase of 6.1% compared to 2022, outpacing the overall labor market growth of 3.6%.

Mapping the Creative Industry in Brazil 2025 (Portuguese Version)

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Mapping the Creative Industry in Brazil 2025

The Mapping is an in-depth analysis of the behavior of the Creative Industry, measuring its contribution to Brazil’s economy. Conducted since 2008, it is the oldest and most continuous data source on the subject in the country.

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